Timeless Images is the latest member of the Master Photographer’s Association (MPA) to be awarded their exclusive “Newborn Certification” status in Bridgwater

Newborn baby photography is incredibly popular, but, without the correct procedures in place, is fraught with potential problems that could cause serious harm to such precious subjects

MPA Newborn Certification is awarded to photographers who operate using an extra “layer” of safety measures specifically aimed at photographing newborns.

By submitting a comprehensive document detailing all their newborn photography safety practices and systems, Timeless Images has now joined an elite group of professional photographers worldwide who have been assessed by the MPA.

The Certification process analyses health and safety information and covers areas such as maintaining a suitable temperature for the newborn, sanitisation of props and equipment, and looking for telltale signs that a newborn is in distress.

The MPA is the premier qualifying body for professional photographers in the UK and introduced the Newborn Certification scheme to protect the public against rogue photographers who operate without insurance or health and safety measures. Paul Cooper, MPA director of qualifications said “It’s difficult for the public to know if they are booking a professional to capture images of their new baby as anyone can buy a camera and trade as a photographer. By looking for the “Newborn Certified” logo, and checking with the MPA, we’re aiming to provide a level of reassurance that hasn’t existed before. By achieving Newborn Certification, Timeless Imageshas shown that they operate their business with the welfare of the baby as their primary concern”.

Speaking after hearing of their success Garry Stacey, Owner of Timeless Images said “We have been photographing Newborns for many years using these procedures but this just helps our clients know that we put their baby’s safety at the forefront of our minds at all times”.