Edge Coaching
Business Consultancy
Hi, I'm Sam Farmer, founder of Edge Coaching. I help professionals and leaders (locally and internationally) to find the courage and clarity to take their next step - whether that's navigating a strategic decision, growing as a leader, or simply gaining a clearer view of what matters most. If you're facing a challenge that could benefit from an experienced, independent sounding board, I look forward to hearing from you and discovering how we might work together.
Sam Farmer of Edge Coaching is a leadership coach who works with professionals and leaders to enhance their courage and motivation to explore their edge - helping them to better view, and take, their next step. Working across all sectors and levels, his practice covers strategy, team leadership, board engagement, career reviews and meaningful focus, coaching individuals, teams and groups.
With respect for their confidentiality and individuality, Sam's approach is to engage the deeper and important psychological dimensions of how clients shape the environments in which they operate. As a result, clients bring greater confidence to work at their sharpest edge, trusting in their own judgement and capacity, working more effectively and sustainably.
Sam is a Senior Practitioner Coach (EMCC) and Chartered Coaching Psychologist (British Psychological Society), as well as Coaching Supervisor (EMCC; RAPPS; ISCP). He has extensive experience in the emergency, for-purpose and humanitarian sectors, alongside engagements in professional services, tech and health. Based across the UK and (previously) New Zealand, his diverse and internationally informed perspective has been shaped through his work with clients across the world.
Sam earned my trust and was perceptive in getting to know and understand my background. He worked at my pace and was able to get me to look at things from different perspectives. I found his approach both challenging and encouraging – and I found it useful that we could exchange ideas via email between sessions … [He quickly] understood me at multiple levels and was able to peel back the layers so I could focus on fundamentals and a strategy / plan to not only better understand all of myself, … my purpose, values, goals and hold me to account. 2024 ended up being the year I saw both the most personal and professional growth. Jerome Faury, (CEO, Immersve)
Member to member offer
Free 1st Session: Coaching for Purpose-Driven Professionals | Sam Farmer, Edge Coaching
(Valid to 16/12/26). For professionals whose sense of purpose drives their motivation for change, Sam Farmer specialises in coaching those prepared to engage with the challenges - both within themselves and in the systems and relationships around them - that meaningful change can involve. Clients value his ability to quickly understand and engage with their context; and appreciate the confidential space he provides to explore their thoughts and reflections. His perceptive observations help bring greater clarity to the networks and systems that may hinder or support their plans.
Sam's experience has been developed over nearly two decades of coaching diverse clients across all sectors and contexts. He is Director of Edge Coaching, a Senior Practitioner Coach (EMCC) and a Chartered Coaching Psychologist (BPS). Based in the UK, he has previously worked in New Zealand and with clients around the world. He specialises in working with leaders and professionals operating in emotionally and socially demanding environments, including First Responders, humanitarian and medical agencies, and purpose-driven organisations - as well as with clients across other sectors.